Launching a challenger fencing brand

First assessing user requirements, we collaborated with our client, ATF  Services, to establish naming, produce a set of comprehensive brand concepts, colour palettes, and UX  designs for a new business unit they were launching. Once satisfied, our team produced brand assets, and developed a website on Shopify based on a custom theme in a matter of weeks. By using Shopify, we enabled the client to mitigate their risk when it comes to site security and managing the integrity of the site framework. Once the site was developed, our copywriters and illustrators produced relevant digital assets and optimised the site for local search engine optimisation.