Driving customer acquisition up by 400% for a new business in home services
Services
Search Engine Optimisation
UX Design
Social Media Management
Paid Search Marketing
BACKGROUND
Fixitfaster is a mobile-first home services marketplace and business SaaS product based in Sydney. Their solution connects time-poor people with vetted professionals, including handymen, babysitters and electricians, in addition to providing a set of cloud-based tools for home service business owners. Differentiation is key in the competitive landscape of mobile app stores, both generally and in the home services market. Jacqui Lee, COO of Fixitfaster, approached us for assistance with their growth marketing activities. We established framework for scalable marketing activity to acquire new users, from tailored landing pages, paid search campaigns and offline media activity.
Results
Fixitfaster quickly saw a 400% increase in customer acquisition and have since engaged Tier to provide high-level design and marketing advisory including UX design, public relations, search engine optimisation and search engine marketing.
